Sunday, April 29, 2012

What a Waste....

     Sorry for the lack of updates my friendly followers but my real job that I do outside of this blog has required more of my free time lately. Time for which I do NOT get paid but since that subject is really best left for another forum I won't elaborate. Those followers that have known me for a while are aware (albeit vaguely I'm sure) of what I do for a living outside of this blog. For those who don't I work in the fast paced & not very glamorous world of automotive advertising. For security reasons I can only share what we do in a nutshell but I cannot share how it is we get it done. Basically the best way to describe it is this. Have you ever seen a car commercial on TV or opened up a new car brochure  where it shows some car parked on a cliff way out in what seems like the middle of nowhere & thought to yourself "Gee I wonder how they got that car up there on that cliff like that?" Well...that's where we come in. 
     The car prep & transportation logistics industry, where the car's the star & we the keeper of the keys. The company I work for provides a wide variety of car prep services to several major automotive manufacturers & their respective advertising agencies of which none shall be mentioned here. The automotive clientele we service keep a fleet of 300 + vehicles allotted & used solely for advertising purposes. This is where I come in. I manage the "picture car" fleets currently stored at our east & west coast facilities. I'm required to know what every car is being used for, who has it, & for how long on a 24/7 basis. Once a manufacturer has significantly redesigned or restyled one of their model lines the current vehicle representing that model line is rendered useless because too much has changed cosmetically for it to be shot & advertised as the latest product sold by that particular manufacturer. Now comes what most people consider the unbelievable part. Once a vehicle has been deemed as being no longer product correct photographically speaking it is slated for disposal & usually replaced with the newest model. In other words...IT GOES TO THE CRUSHER! Yes you read that right they get crushed! Again, I cannot reveal anything more than that because believe it or not this part of the industry has security protocols set forth by my clients that I'm legally obligated to abide by. Here are a few shots of the before, during & after life that a picture car might lead...
Enjoy (& try not to cry you might short out your keyboard)

Upon Initial receipt of a brand new vehicle from the factory or port facility, it gets photographed & entered into a web based fleet management database system & then is ready for whatever future photography projects it will be needed for.

 Setting camera & lighting position during a typical "location shoot".


 Shooting a "sunrise shot"...no further explanation needed here...right?


 Another typical "location shot" probably for the product brochure


4 cars on their way to meet their maker....a moment of silence please...


 The final crushing process....YOWZA is this thing ominous in person!


CCCCCRRRRRUUUNNNCCHHH!


 Almost done.....OUCH That was my exhaust you bastard!


What's left of our washed up picture car star!


1 comment:

Note: Only a member of this blog may post a comment.